We had a campaign that would be totally carried by the right woman's voice and timing and subtlety, so we were worried about casting from early on. It's hard to get everyone to agree, but Justine stood WAY out from her first audition on- for me as the writer, my bosses, and the client alike. She made the whole thing, no lie. As far as the California Orange Growers and I are concerned, she's Meryl Freaking Streep.